A steady stream of customers, high recognition and a community around the brand – these are the main results of working properly with a brand's reputation. Unlike the image, it is not created from scratch. To build a reputation, you need reviews from customers, employees, customers or business partners who have previously interacted with the company. And if earlier, positive/negative experiences were passed on by word of mouth, now opinions and comments have moved into the online space and become available to the general public.

House of Reputation According to representatives of the agency , it's better not to treat reviews as one of the sales tools. You need to work on reputation as a whole on a larger scale: building public opinion, identifying business issues using feedback, and building a loyal audience that trusts the company and its products.

What do the statistics tell us?

The importance of reputation for the modern business world can be illustrated by the following figures:

81% of consumers search for information about a product or service on the Internet.
88% of potential partners check reviews about the brand before offering a partnership.
Messages on social media influence purchasing decision for 78% of consumers.
71% of buyers who have positive interactions with the company on social media recommend it to their friends and relatives.
85% of consumers trust online reviews more than personal recommendations.

One of the tools used to build reputation is SERM technologies, which means working with search results. The purpose of Search Engine Reputation Management is to ensure that positive information about the company appears in search results when you search for branded queries.

What will the work of the House of Reputation at SERM do for your company?

This tool is in the “must have” category for brands and public figures alike, as each customer and consumer has their own voice. And they are ready to leave it on the Internet, thereby affecting the reputation of the company or celebrity. What this voice says about you, your service or product is very important.

With the help of Reputation House agency and SERM tools, it is possible to:

retaining regular customers and attracting new ones;
raise the average check amount;
inform the audience about new products and services;
increase interest in the brand;
promoting sales growth;
expanding sales markets;
build a loyal community;
Gain the trust of potential customers and partners.

Besides, working with search results and reviews helps Reputation House promote the company with branded queries. The more often the name is said, the faster people get used to it and remember it positively. Accordingly, if the user encounters a company they do not know, they are more likely to buy from a competitor they know at least something about.

If there is a negative information environment around your brand and your competitors are writing negative reviews or knowingly publishing false information, we are ready to help. We have all the capabilities and tools to remove negative words about you from the first pages and in some cases even delete them.

Thanks to SERM tools, the team at Reputation House will make adjustments to the positioning of products and services, presenting them in a positive way and increasing the audience's trust in them. We build the image and reputation of brands and public figures from the ground up, solve problems caused by reputation losses, and help improve or completely renew their image.

How does Reputation House work in SERM?

Our agency has been operating since 2010. All this time he has worked on more than 1.000 successful projects and his clients include brands such as Mercedes-Benz, CELA, Melvita and BORG. To achieve its goals of building a positive customer reputation and working with reviews, Reputation House publishes informative notes, reviews, and articles in a positive tone.

Another area of activity is the creation of websites and blogs about reliable sources, as well as social media accounts filled with positive content about a person or brand. To remove inaccurate or outdated information, including reviews, Reputation House speaks to the authors of negative posts and sends motivational complaints to the appropriate organizations. Negative content is suppressed by publishing neutral or positive messages, mentions, and comments.

Moreover, Reputation House's work on SERMrequires the analysis of the target audience and the identification of its psychological characteristics in order to understand their behavior and preferences. Company employees create and optimize websites, do internal ranking and work with semantic core.

The release of two proprietary mobile apps, My Reputation and Reputation House, gives users the ability to:

independently calculate the online reputation rating;
increase their ratings and attract more customers;
working with various geographical regions;
Watch online reviews in real time and more.

Reputation House at SERM work with is a bet on high technology and efficiency, as the agency actively uses the power of artificial intelligence. Its employees minimize reputation risks, remove fake news, analyze users' opinions and identify information flows in real time. All this allows you to build and strengthen a positive brand reputation on the internet, thereby achieving your business goals.